SLAWOMIR JUREK
CREATIVE | CONTENT MARKETING
Do not be a passive party: Commit yourself to 1%
SYNOPSIS:
PROBLEM:
The tone of voice from Fundusz Obywatelski https://www.funduszobywatelski.pl doesn't resonate with Social Media audiences. It is too soft, too diplomatic. It disappears, covered with hatred and aggressive messages and appeals. It's even worse when we need to ask for financial support (1% of your TAX). We are not seen nor heard.
GOAL:
To engage the audience and make them involved. Use their language as the basis for your communication.
INSIGHT/ Pain-point:
When in Rome, do as the Romans do.
SOLUTION:
To be heard, you need to act and voice your needs. Commit yourself as little as 1%. GET INVOLVED IN THE DISCUSSION, GET INVOLVED IN POLISH AFFAIRS.
Idea: Do not be a passive party; Commit yourself to 1%
VIDEO SYNOPSIS:
First, we use the common messages from the Public TV (the ones that always praise our Goverment actions), eg.
It is very good in Poland / Politicians are doing very well. / Salaries are rising by leaps and bounds;/ A strong Poland annoys the Germans...
Then we see Ludwika Wujec, speaking to us:
Do you agree with this?
If not, if you see how much there is to be done in Poland, don't be a passive party. Get involved in at least in 1%, and make sure that nobody steals your democracy. What Poland will be like depends on each and every one of us, it also depends on your activity.
