ATL, BTL or any other TL: these are just the letters and abbrevs...

For me, the IDEA is the KEY (creating a relationship with people through telling stories). Build your story on genuine insight and don't make another ad. Make people act. Vision Express is not only for buying glasses – but it’s also a place where anyone can have a professional eye examination. It turns out that most Poles check their eyes infrequently. Therefore, Vision Express brings the eye exam to the people. Ads allow to run a pre-examination anywhere — at home while watching TV or reading the press, at the bus stop, on the street or even in the shopping mall. Together with the project’s media partner — the biggest Polish daily “Gazeta Wyborcza” — we encourage people to conclude their comprehensive eyesight test at the Vision Express lab.