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How to reach 5 million people on Social Media while you are paid TV channel?

The recipe looks as simple as that :

  1. Create a short-form series related to the TV Programme

  2. Distribute it digitally in a smart way (1 episode per week);

  3. Wait for the effect. Stay patient

END RESULT:

Final effect might be a shocker for you: 

You reached more than 5 million viewers online;

You reached 13. position in the most popular searches on YouTube

Case study link (polish language):
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